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코로나19 확진자 동선정보의 모호성 차이가 유관 상권 방문의도에 미치는 영향 연구: 강남구민과 서초구민의 비교 (Korean)

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  • Additional Information
    • Alternate Title:
      The effect of ambiguity of information on Covid-19 patients’ contact trace on intention to visit the commercial district: Comparison of residents in Gangnam-gu and Seocho-gu. (English)
    • Abstract:
      This study aims to investigate the effect that local government's information release range on Covid-19 patients’ contact trace on consumer sentiment in the region. One hundred twenty-eight residents of Gangnam-gu and Seocho-gu participated in the study. The results showed that when ambiguity of information increased perceived anxiety on Covid-19 patients’ contact trace, which in turn led lower intention to visit the commercial district near the Covid-19 patients’ contact trace. Based on the findings, several suggestions was proposed for future research, including longitudinal studies covering even the “long-term” changes in consumer sentiment, the effect of implicit anxiety, and the behavioral difference between residence and non-residence. [ABSTRACT FROM AUTHOR]
    • Abstract:
      Copyright of Journal of Digital Convergence is the property of Society of Digital Policy & Management and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)