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China’s Evolving Consumers : 8 Intimate Portraits

Subjects: Consumers--China; Consumer behavior--ChinaBUSINESS & ECONOMICS / Consumer Behavior

  • Abstract: The rise of China's consumers is the opportunity of the century for many global brands. The past few years have seen an endless stream of ...

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Resurrecting Retail : The Future of Business in a Post-Pandemic World

Subjects: BUSINESS & ECONOMICS / Industries / Retailing; BUSINESS & ECONOMICS / Consumer Behavior; BUSINESS & ECONOMICS / Economic Conditions

  • Abstract: From international best-selling author and futurist Doug Stephens, Resurrecting Retail is not just a riveting story of the unprecedented crash of an industry but a ...

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Rethinking Fiction After the 2007/8 Financial Crisis : Consumption, Economics, and the American Dream

Subjects: LITERARY CRITICISM / American / General; BUSINESS & ECONOMICS / Consumer Behavior; BUSINESS & ECONOMICS / Economic History

  • Abstract: This book provides insight into the impact the 2007/8 financial crisis and subsequent Great Recession had on American fiction. Employing an interdisciplinary approach which combines literary ...

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Customer Relationship Management : How To Develop and Execute a CRM Strategy

Subjects: BUSINESS & ECONOMICS / Sales & Selling / Management; BUSINESS & ECONOMICS / Consumer Behavior; BUSINESS & ECONOMICS / Management

  • Abstract: CRM first entered the business vocabulary in the early 90's; initially as a systems driven technical solution. It has since escalated ...

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The Champion Edge : Skill Sets That Fire Up Your Business and Life

Subjects: BUSINESS & ECONOMICS / Sales & Selling / Management; BUSINESS & ECONOMICS / Consumer Behavior; BUSINESS & ECONOMICS / Management

  • Abstract: This book gives specific skills and step-by-step strategies that will empower the reader to clarify their purpose, align their life and career with that purpose, ...

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Insights, Innovation, and Analytics for Optimal Customer Engagement

Subjects: LCSH: Customer relations--Management. | Branding (BUSINESS & ECONOMICS / Customer Relations; BUSINESS & ECONOMICS / Consumer Behavior; BUSINESS & ECONOMICS / Marketing / General

  • Abstract: Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales ...

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Cognitive Choice Modeling

Subjects: SCIENCE / Cognitive Science; BUSINESS & ECONOMICS / Consumer Behavior; PSYCHOLOGY / Cognitive Neuroscience & Cognitive Neuropsychology

  • Abstract: The emerging interdisciplinary field of cognitive choice models integrates theory and recent research findings from both decision process and choice behavior....

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Design Thinking for Food Well-Being : The Art of Designing Innovative Food Experiences

Subjects: BUSINESS & ECONOMICS / Marketing / General; BUSINESS & ECONOMICS / Consumer Behavior; BUSINESS & ECONOMICS / Industries / General

  • Abstract: How can we design innovative food experiences that enhance food pleasure and consumer well-being? Through a wide variety of empirical, methodological, ...

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  • 1-10 of  1,175 results for ""BUSINESS & ECONOMICS / Consumer Behavior""